How I’ll Grow Your Revenue
You don’t just need more leads. The secret truth of marketing is that leads are just one of six elements that are crucial to your ability to grow revenue.
If these six areas aren’t aligned and optimized, you’re missing revenue opportunities.
| Revenue Area | What’s Happening |
| Leads | Not enough qualified prospects entering your system, or you’re attracting the wrong audience entirely. |
| Messaging | Your value proposition is unclear, confusing, or doesn’t resonate with your target market’s actual goals or pain points. |
| Conversion | Prospects are interested but not taking action. Your website, landing pages, or sales-handoff process has friction points. |
| Sales Collaboration | Marketing and sales aren’t aligned. Leads are falling through cracks or getting poor handoffs between teams. |
| Retention | Customers buy once but don’t stick around. Poor onboarding, lack of engagement, or unmet expectations. |
| Win-Back Marketing | You’re not re-engaging lost customers or prospects who went cold. Missed opportunities for second chances. |
Based on my experience, your business is probably missing revenue opportunities in at least 3 of these areas. Do you know which ones?
How Small Changes Create Revenue Growth
CloudManage Inc. (B2B SaaS Company)
CloudManage Inc. is a provider of cloud resource management software to enterprises worldwide. Their sales funnel involves attracting website visitors, converting them to trial signups (leads), getting those leads to schedule product demos, and closing deals to paid subscribers.
Better website messaging, strategically placed CTAs, and refined email nurturing led to an increase of over 36% in monthly revenue.
Before
120,000 monthly website visitors
18% convert to trial signups (21,600 leads)
25% of leads schedule demos (5,400 demos)
28% of demos become customers (1,512 customers)
Average monthly subscription: $140
Monthly revenue calculation: 1,512 x $140
Monthly revenue: $211,680
After
120,000 visitors (unchanged)
22% convert to trial signups (26,400 leads)
28% of leads schedule demos (7,392 demos)
28% of demos become customers (2,069 customers)
Average monthly subscription: $140
Monthly revenue calculation: 2,069 x $140
Monthly revenue: $289,660
Before
120,000 monthly website visitors
18% convert to trial signups
(21,600 leads)
25% of leads schedule demos
(5,400 demos)
28% of demos become customers
(1,512 customers)
Avg monthly subscription: $140
Revenue calculation: 1,512 x $140
Monthly revenue: $211,680
After
120,000 visitors (unchanged)
22% convert to trial signups
(26,400 leads)
28% of leads schedule demos
(7,392 demos)
28% of demos become customers
(2,069 customers)
Avg monthly subscription: $140
Revenue calculation: 2,069 x $140
Monthly revenue: $289,660
EliteHR Solutions (HR Outsourcing Firm)
EliteHR Solutions provides payroll, benefits, and compliance services to mid-sized companies. Their funnel attracts website visitors, converts them to inquiries for HR assessments (leads), schedules consultations, and signs clients for ongoing services.
By implementing technical SEO fixes, optimizing lead capture forms, and streamlining consultation scheduling, the company saw over a 62% increase in monthly revenue.
Before
100,000 monthly website visitors
7% convert to a lead (7,000 leads)
18% of leads book consultations (1,260 consultations)
30% of consultations become clients (378 clients)
Average monthly client value: $3,000
Monthly revenue calculation: 378 x $3,000
Monthly revenue: $1,134,000
After
116,000 monthly website visitors (16% increase)
9.2% convert to a lead (10,672 leads)
19.2% of leads book consultations (2,049 consultations)
30% of consultations become clients (614 clients)
Average monthly client value: $3,000
Monthly revenue calculation: 614 x $3,000
Monthly revenue: $1,842,000
Before
100,000 monthly website visitors
7% convert to a lead
(7,000 leads)
18% of leads book consultations
(1,260 consultations)
30% become clients
(378 clients)
Avg monthly client value: $3,000
Revenue calculation: 378 x $3,000
Monthly revenue: $1,134,000
After
116,000 monthly website visitors
(16% increase)
9.2% convert to a lead
(10,672 leads)
19.2% of leads book consultations
(2,049 consultations)
30% become clients
(614 clients)
Avg monthly client value: $3,000
Revenue calculation: 614 x $3,000
Monthly revenue: $1,842,000
“Abby helped us rework our website copy and SEO strategy. She pushed us to focus on what fleet operators actually struggle with: finding reliable parking across multiple markets, dealing with different operators, and managing everything through spreadsheets.
Abby quickly identified what was holding back our marketing, and the changes paid off fast. After relaunching we got more leads in one day than we’ve had in the past six months. I’d highly recommend her for anyone who needs marketing help.”
Jason Allen
Co-founder, Mobility Places
“Abby helped us rework our website copy and SEO strategy. She pushed us to focus on what fleet operators actually struggle with: finding reliable parking across multiple markets, dealing with different operators, and managing everything through spreadsheets.
Abby quickly identified what was holding back our marketing, and the changes paid off fast. After relaunching we got more leads in one day than we’ve had in the past six months. I’d highly recommend her for anyone who needs marketing help.”
Jason Allen
Co-founder, Mobility Places
What To Expect When Working With Me
You’ll gain a strategic marketing partner, doing the heavy lifting you don’t have time for.
Audit & Assessment
I audit your entire marketing system by mapping your customer’s journey, analyzing your conversion points, and identifying the biggest opportunities for improvement.
Roadmap Development
I create a prioritized plan that addresses your biggest opportunities first, with strategies tailored to your budget and timeline.
Hands-On Implementation
I work alongside your team to execute the strategy. This includes coaching and upskilling your marketing team, optimizing your systems, and ensuring growth continues after our engagement ends.
Performance Optimization
We track results, refine what’s working, and adjust what isn’t. You’ll have clear metrics and a system for continuous improvement.
Who I Work With
Marketing Leaders Who Are Stretched Too Thin
You know strategy is crucial, but you’re pulled in too many directions to focus on it properly. I become your strategic partner, your secret weapon, doing the heavy lifting for you.
Small to Mid-Size Businesses With Stalled Growth
You’re working harder than ever but revenue has stalled. You need fresh perspective and senior expertise. I’ll find the conversion gaps and create a strategy to get you back in growth mode.
Companies Struggling With Low Marketing ROI
You’re investing in tactics without a cohesive strategy. I’ll align your efforts, upskill your team, fix your conversion problems, and build a plan that lets you scale with confidence.
Ready to Grow Your Revenue?
Let’s start with a 30-minute conversation.
No sales pitch. Just an honest conversation about your business and how I might help.
Who I Am
Now, I use that experience to help businesses uncover missed opportunities, upskill their marketing team, and build strategies that drive revenue.
Who I Am
Now, I use that experience to help businesses uncover missed opportunities, upskill their marketing team, and build strategies that drive revenue.