How I Help
Hint: it’s more than marketing
Because real growth doesn’t happen at the top of the funnel. It happens when every part of your marketing works together… awareness through retention and beyond.
The full funnel (yes, all of it)
Here’s the journey I focus on:
| Stage | My Role |
| Awareness | Brand positioning, messaging, SEO, paid search, and media strategy. The goal? Get your name in front of the right people. |
| Consideration | Website UX, content strategy, and trust signals. Why you? Why now? Let’s make the answer clear. |
| Conversion | Funnel optimization, lead capture, CTAs, retargeting, and email nurture. Less drop-offs, more action. |
| Retention & Loyalty | Onboarding flows, CRM touchpoints, and post-purchase experience. Keep them coming back. |
| Expansion & Advocacy | Upsells, referrals, reviews, and win-backs. Happy customers should multiply, not disappear after the sale. |
Many marketers stop at awareness. I optimize every single touchpoint in the customer journey.
Where I plug in
Growth & Go-To-Market Strategies
I’ll help you figure out where to play and how to win. This starts with tailored go-to-market plans that align with your business goals.
Brand & Positioning
If your messaging is muddy or you’re getting lost in a sea of competitors, I’ll help sharpen your story and make your brand unforgettable. This includes messaging frameworks, brand voice and tone, market and audience research, and competitive analysis.
Funnel Optimization
You don’t just need more traffic, you need a funnel that turns the interested into buyers. This includes buyer persona development, funnel audits, CRO (A/B testing, UX), email/web nurturing.
Digital Acquisition & Content
Let’s attract the right audience and make it easy for them to say yes. This includes paid and organic channels (SEO, SEM), referral/affiliate tactics, content strategy, retargeting.
Performance Measurement & Analytics
I help you track the right things, read the data, and make smarter calls. This includes marketing scorecards, KPI tracking, behavioral analytics, data‑driven decision support.
Team Leadership & Execution
Need someone to rally your internal team or manage outside partners? I’ve done both. This includes fractional CMO support, mentoring teams, agency/vendor management, budget oversight, cross‑functional alignment.
Why it works
Because I’ve lived it.
For 10 years, I led marketing as CMO for a company I co-founded. I tested, learned, and fixed mistakes the hard way. I lost sleep trying to consistently improve conversion while the landscape kept shifting. And I did it in one of the most competitive industries out there. I had to be lean, strategic, and relentlessly focused on making every marketing dollar work.
Now, I help businesses not only avoid the missteps I made, but grow with everything I learned that did work. I bring a full-funnel lens and real-world experience to help you move faster, smarter, and with a lot more confidence.
“Abby helped us craft our website copy and SEO strategy. She pushed us to focus on what fleet operators actually struggle with: finding reliable parking across multiple markets, dealing with different operators, and managing everything through spreadsheets.
After relaunching we got more inbound leads in one day than we’ve had in the past six months. She understood both the technical platform and the operational pain points. Highly recommended for all digital marketing projects.”
Jason Allen
Co-founder, Mobility Places
“Abby helped us craft our website copy and SEO strategy. She pushed us to focus on what fleet operators actually struggle with: finding reliable parking across multiple markets, dealing with different operators, and managing everything through spreadsheets.
After relaunching we got more inbound leads in one day than we’ve had in the past six months. She understood both the technical platform and the operational pain points. Highly recommended for all digital marketing projects.”
Jason Allen
Co-founder, Mobility Places
Who I work with
I provide smart marketing strategy and hands-on help to growing businesses.
Early Stage Startups
You’ve got a big idea, a tiny team, and a long list of unknowns. I’ll help you figure out what matters most right now and guide the work so you don’t waste time (or money) chasing the wrong things. I’ll even help execute on a GTM strategy.
Small to Mid-Size Businesses
You’ve got something that’s working. But growth has slowed, or stalled, or feels messy. I’ll help you see the gaps, focus your efforts, and lead your team through a smarter, more aligned approach to full-funnel marketing.
EOS-Run Companies
Running on EOS? I speak your language. I’ll step into the marketing seat, bring a plan to your vision, and lead strategy that ties directly to your Rocks. Need to build a team or refine your scorecard? I’ve got it covered.
Interested in working with me?
I’d love to talk with you! Just select a day and time that works best for you.
Who I am
Now, I bring that same roll-up-your-sleeves energy and expertise to help companies like yours grow.
Who I am
Now, I bring that same roll-up-your-sleeves energy and expertise to help companies like yours grow.