A Fractional CMO you can trust
Learn what led me to whereI am
Hi, I’m Abby!
I don’t like horror movies. Too scary!
But I love building things that matter.
Where my experience comes from…
For a decade, I was the CMO and co-founder of a direct-to-consumer company we grew from a napkin sketch to a successful M&A exit. We moved fast. I wore every hat imaginable, made mistakes, fixed them, and kept going. It was meaningful, we had a purpose. When we sold the business, it was a proud, bittersweet end to something I’d poured my heart into.
I also spent 14 years as the Marketing Director at a sales-driven wholesaling company, where buying decisions happened across tables, not screens. That role taught me how to build trust the old-school way: by showing up, listening well, and delivering first-class service. The lessons stuck.
My background is more patchwork quilt than straight line. I started in graphic design. Taught myself to code. Then databases. Then UX, SEO, content strategy, analytics. You get the idea.
Really, I was chasing one thing: the full customer experience. What it feels like to want to buy from a brand.
I’m endlessly curious. I want to understand why things work, and how to make them better.
I’ve worked across B2B, B2C, and B2B2C. I speak fluent developer, designer, marketer, and entrepreneur. I’ve hired agencies, fired agencies, and learned to do the work myself when no one else could. I’ve seen marketing get messy, and I’m the one who calmly untangles it and gets things moving again.
So, why fractional work?
After stepping back from my role as a co-founder, I took time to reflect on what I truly enjoy about my work. One thing became clear… I still love helping businesses grow.
I’m not a visionary founder chasing a big idea. I’m the one who helps your vision come to life. The behind-the-scenes partner who listens deeply, sees the whole picture, and makes it happen.
That’s why I became a Fractional CMO. I get to do the work I love with business owners and teams I believe in without needing to own a piece of the pie. (Been there. Done that. Still have the branded T-shirts.)
So here I am. Big-picture thinking. Hands-on know-how. And more than enough heart to care like it’s my own.
If you’re growing something meaningful, I’d love to help.
Three promises
When you work with me, I make these promises:
I’ll treat your business like it’s mine.
I’m not here to chase vanity metrics. I focus on what drives revenue and long-term growth. Every action I make is with your business goals in mind, not just marketing KPIs.
I’ll treat your team like they’re mine, too.
I don’t bark orders or play the “expert” card. I roll up my sleeves, mentor your team, and help them grow. Great things happen when the team is aligned and empowered, not just following orders.
I won’t charge you for every thought I have.
If I’m in, I’m all in. That means I’ll be thinking about your business on weekends, while I’m making dinner, or out for a walk. As you know, ideas and revelations can pop up unexpectedly.
Interested in working with me?
I’d love to talk with you! Just select a day and time that works best for you.